Saturday, February 09, 2013

FreshEst presents: The Estonian Ministry of Creative Arts

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Kristian Steinberg  
Kristina Viirpalu
Karl Annus
Kadri Kruus.


Helen Sirp
Indrek Arula.


Them. Let me present you one of the highlights of the International Fashion Showcase 2013 - Ladies and Gents, these names form the Estonian Ministry of Creative Arts. And from the 14th until the 19th February they'll take over one of the main London venues for alternative art happenings called

The legendary Horse Hospital's space is transformed by Helen Sirp into a multidisciplinary design hub which aims to tell the visitor the mythical journey of these design objects and the creators behind them. The key part of this exploration process is a short movie ambiented in deep Estonian winter (- freakin' 20 degrees! ). "To celebrate Estonia's unique, mystical background, Helen Sirp, Creative Director of Estonian Showcase, has conjured a fairytale-esque film that captures the vision behind each designer's work via a series of mythical characters and their stories." The film, shot by fashion photographer Indrek Arula, is accompanied by a unique soundscape composed by drawing on visual film stills, translating the pixel sequences into electronic melodies.   It will be screened on 15th of February on a private view. Looking forward to it!

Read about the International Fashion Showcase 2013 in London and find out other participating countries here.

 photo Intenrational_FAshion_Showcase_Freshest_Ministry_of_Creative_Fashion_Estonian_Kristian_Steinberg24_zps1a456e1f.jpgKristian Steinberg
 creates sleek tailored Bauhaus inspired menswear.

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 Karl Annus 
 designs edgy yet sustainable eyewear out of different types of wood.

 photo Intenrational_FAshion_Showcase_Freshest_Ministry_of_Creative_Fashion_Estonian_Kristina_Viirpalu0_zps6deafdcc.jpgKristina Viirpalu
  is the woman behind the delicate and unique haute couture evening gowns realised by using traditional Estonian techniques.


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Kadri Kruus
 handcrafts one of a kind leather bags of simple yet sophisticated design.


The Short-Movie:

"There is a land far up North where the sea hugs the shores of white sand and snow. Feel the breath of every tree and stne as the air draws circles around the morning mist amid the rising fog."

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(information credit) SAINTIL COMMUNICATIONS


FreshEst said...

Many Thanks for the article! The Ministry of Creative Affairs is organised by FreshEst (Estonian Design Centre). We are very excited about this project and believe that it will be a unique experience with great talents.
To learn more about the project and the special events please visit our Facebook pages:
MoCA Event:

Marina Di Guardo said...

wonderful and very interesting post!
the pics and the text are super!
a big kiss my dear!!!